Outsourced B2B Appointment Setting: Does it Work?
Setting up appointments with new and fresh contacts is a major task for the sales team, as it is one of the best ways to qualify leads. However, it is not an easy task. Generating sales opportunities on the phone is heavily reliant on money and technology, and of course, a specialized skill set as far as the caller is concerned. While many companies have tried to make it work through their in-house teams, others have turned to outsourcing their B2B appointment setting responsibilities. So far, outsourcing such responsibilities have yielded positive results, and here are a few reasons why you should consider it. Money Saver The cold calling process requires professionals who know exactly what they have to do. But you can’t expect these professionals to just fall from the sky. Just like other professionals, they need to be groomed for the job, and with the training and hiring processes come significant expenses. Cold callers need to be supported from a technology standp