Telemarketing: A Pre-cursor to Lead Generation
In the era of social media promotion, digital and content marketing telemarketing still features as a premium source of business generation. It helps the company to proactively market and push its products and services and complement other forms of parallel marketing as well. Telemarketing is different from Tele sales, the former focuses on building relations and lead generation while the latter focuses on pushing sales. The advancement of technology has made it more popular with the advent of advanced auto-dialling and hosted contact centre software. Telemarketing facilitates getting instant feedback which helps the company to gauge their actions better. In the global era of emerging business B2B telemarketing UK is a highly cost-efficient activity as compared to digital advertising. B2B Telemarketing: A Business Booster B2B telemarketing works to build brand awareness, filters customers and directs a company towards new growth opportunities. In the more recent times, quality lead